name: rachel
TITLE: ASSOCIATE CREATIVE DIRECTOR
born: in ottawa
raised: in a clothing store
favourite tv show as a kid: infomercials
likes: coffee, MY CAMERA, beer pong
dislikes: horror movies, turtle necks, beer.
favourite part about adland: NEVER DOING THE SAME JOB TWICE
timeline:
2014 - 2018 // St.FX University, Nova Scotia // Economics
2017 // Whitehair.co in London, UK // PR Internship
2018-2020 // Miami Ad School in Toronto, Canada // Art Direction Program
2019 // Saatchi & Saatchi in New York, New York // Art Direction Internship
2020 // AKQA in Tokyo, Japan // Art Direction Internship
2020 // Rethink in Toronto, Canada // Art Direction Internship
2020 // Rethink in Toronto, Canada // Art Director
2024 // RETHINK IN TORONTO, CANADA // ASSOCIATE CREATIVE DIRECTOR
awards + recognition - 2024
Clios Gold - Brand Promotion // Can’t Unsee It
Clios Silver - Partnerships & Sponsorships // See My Name
ADCC Rising Stars // Winner
ADCC Gold - Experiential // See My Name
ADCC Silver - Innovation // See My Name
ADCC Silver - Integrated Campaign // See My Name
ADCC Bronze - Print & Out Of Home // See My Name
ADCC Bronze - Public Relations // See My Name
Strategy Awards PR Campaign of the year // See My Name
One Show Young Guns 22 // Finalist
Cannes Lions Silver - Use of Events & Stunts // See My Name
Cannes Lions Bronze - Brand Experience & Activation -Sponsorship // See My Name
Cannes Lions Shortlist - Use of Brand Integration Into Program // See My Name
Cannes Lions Shortlist - Guerilla Marketing // See My Name
Cannes Lions // Shortlist - Brand Partnerships // See My Name
Campaign Canada's top 30 Under 30 // winner
awards + recognition - 2023
GOLD CANNES LION WINNER // ability signs
webby award WINNER // ability signS
ANDY GOLD WINNER // ABILITY SIGNS
awards + recognition - 2022
#4 ART DIRECTOR in Canada // sTRATEGY's CREATIVE REPORT CARD
a.i.d.A.s member and executive JURY MEMBER // webby awards
CLIO SPORTS GRAND PRIX WINNER // ABILITY SIGNS
clios sports gold winner, Public Relations // ability signs
clios sports gold winner, direct out of home // ability signs
clios sports silver winner, design // ability signs
Clio sports silver winner, out of home ambient // ability signs
communication arts winner // ability signs
strategy awards grand prix // ability signs
strategy awards gold, budget-save strategy // ability signs
strategy award gold, dei strategy // ability signs
strategy awards gold, creative catalyst // ability signs
strategy awards silver, social/conversational strategy // ability signs
strategy awards Grand Prix, public service // colours of pride
strategy awards gold, public service // colours of pride
strategy awards gold, creative catalyst // colours of pride
adcc silver winner, Creative Effectiveness in Advertising // ability signs
adcc silver winner, PR Campaign // ability signs
adcc silver winner, PR Campaign // protection for peanuts
adcc silver winner, Advertising Integrated Campaign // colours of pride
adcc bronze winner, Advertising Posters Single // colours of pride
adcc bronze winner, Public Service Ad Print Single // colours of pride
adcc bronze winner, Advertising Public Service Non-trad // colours of pride
adcc bronze winner, Design Environmental Design // ability signs
Cannes BRONZE LION WINNER, PRINT // COLOURS OF PRIDE
Cannes BRONZE LION WINNER, PRINT // COLOURS OF PRIDE
Cannes BRONZE LION WINNER, PRINT // COLOURS OF PRIDE
d&ad GRAPHITE PENCIL WINNER, graphic design // ability signs
d&ad shortlist, creative transformation // ability signs
one show bronze pencil winner, spatial design // ability signs
one show merit winner, stunts & activations // ability signs
one show merit winner, WEBSITE // WAIT FOR HEINZ
one show merit winner, collateral items // colours of pride
CLIO AWARD WINNER, PUBLIC SERVICE OOH TAKEOVER, SILVER // COLOURS OF PRIDE
CLIO AWARD WINNER, CAUSE RELATED PR, SILVER // COLOURS OF PRIDE
CLIO AWARD WINNER, DESIGN, BRONZE // ABILITY SIGNS
CLIO AWARD WINNER, OUT OF HOME, BRONZE // ABILITY SIGNS
marketing awards winner, jury prize // ability signs
MARKETING AWARDS WINNER, AMBIENT, GOLD // ABILITY SIGNS
MARKETING AWARDS WINNER, INTEGRATED CAMPAIGN, GOLD // ABILITY SIGNS
MARKETING AWARDS WINNER, GRAPHICS, SILVER // ABILITY SIGNS
MARKETING AWARDS WINNER, PROMOTION, SILVER // ABILITY SIGNS
MARKETING AWARDS WINNER, INTEGRATED CAMPAIGN, BRONZE // ABILITY SIGNS
marketing awards winner, posters, merit // ability signs
marketing awards winner, billboard campaign, silver // wait for Heinz
marketing awards winner, small scale ambient, bronze //colours of pride
marketing awards winner, community building, bronze // colours of pride
marketing awards winner, art direction, bronze // colours of pride
marketing awards winner, out of home, merit x3 // colours of pride
applied arts design winner, Point-of-Sale Messaging // ability signs
applied arts design winner, Shoe-String Budget // ability signs
applied arts design winner, Environmental & Experiential Design // ability signs
applied arts design winner, Entire Promotional Design Program // ability signs
applied arts design winner, Data Visualization // colours of pride
applied arts design winner, Public Service/Charity // colours of pride
applied arts design winner, Public Service/Charity // colours of pride
applied arts design winner, Guerrilla Marketing Program // colours of pride
applied arts design winner, Pro Bono/PSA/Charity Entire Design Program // colour of pride
marketing awards advertising shortlist // ability signs
marketing awards design shortlist // ability signs
marketing awards advertising shortlist // wait for heinz
marketing awards advertising shortlist // made with Heinz
marketing awards design shortlist // colours of pride
THE DRUM digital awards, nominee // wait for Heinz
sTRATEGY MAGAZINE'S CREATIVE REPORT CARD // #42 ART DIRECTOR in Canada
awards + recognition - 2021
EPICA AWARD WINNER IN PRINT CRAFT, SILVER // Made With Heinz
EPICA AWARD WINNER IN PUBLIC INTEREST, SILVER // COLOURS OF PRIDE
STRATEGY MAG AOY CAMPAIGN OF THE YEAR // COLOURS OF PRIDE
26TH ANNUAL WEBBY AWARDS - JURY MEMBER
APPLIED ARTS WINNER, Pro Bono Video // COLOURS OF PRIDE
APPLIED ARTS WINNER, Charity Video // COLOURS OF PRIDE
APPLIED ARTS WINNER, Shoe-String Budget Integrated Campaign // COLOURS OF PRIDE
APPLIED ARTS WINNER, PR/Influencer // COLOURS OF PRIDE
APPLIED ARTS WINNER, Pro Bono/PSA/Charity Entire Ad // COLOURS OF PRIDE
APPLIED ARTS WINNER, PSA/Charity Advertising // COLOURS OF PRIDE
APPLIED ARTS WINNER, Ideation // COLOURS OF PRIDE
APPLIED ARTS WINNER, HAMBURGER SINGLE PRINT // MADE WITH HEINZ
communication arts WINNER, PUBLIC SERVICE // COLOURS OF PRIDE
communication arts WINNER, DIGITAL ADVERTISING // WAIT FOR HEINz
one show shortlist, ooh single // wait for Heinz
WEBBY WINNER // SIX BRICK KIT
STRATEGY MAGAZINE'S CREATIVE REPORT CARD // #76 ART DIRECTOR in Canada
FUTURE LIONS SHORTLIST // SIX BRICK KIT
clIO student award winner, gold // SIX BRICK KIT
young ones winner, merit // six brick kit
awards + recognition - 2020
d&ad new blood winner, yellow pencil // six brick kit
d&ad new blood academy pitch winner // made with sunshine
young ones portfolio winner
clio award winner, bronze // nike minus
creative conscience winner // pay the price
creative conscience finalist // six brick kit
creative conscience finalist // locaid
creative conscience finalist // first raid kit
adcc gold winner // locaid
adcc bronze winner // google gaps
sia gold winner // newsfreed
sia bronze winner // the renew collection
communication arts winner // six brick kit
communication arts winner // locaid
communication arts winner // nike minus
applied arts winner // nike minus
webby awards nominee // google gaps
webby awards nominee // the renew collection
muse creative awards winner, silver // google gaps
new york festival winner, bronze // truth translator
awards + recognition - 2019
clio award winner, silver // truth translator
young ones pencil winner, bronze // truth translator
future lions shortlist // truth translator
future lions shortlist // pay the price
applied arts winner // truth translator
applied arts winner // pay the price
communication arts shortlist // truth translator
communication arts shortlist // newsfreed
communication arts shortlist // google gaps
sia winner, best of show // pay the price
adcc winner, gold // truth translator
adcc winner, silver // truth translator
adcc winner, silver // newsfreed
adcc winner, bronze // newsfreed
adcc winner, bronze // pay the price
live client winner, gold // check your bits
live client winner, silver // gen 3's
live client winner, bronze // new year's party
miami ad school top dog
press includes:
ADAGE // ELLE CANADA // cbs // Bloomberg // nasDAQ // FOX // YAHOO // GLOBE AND MAIL // CBC // CNN // GLOBAL NEWS // LITTLE BLACK BOOK // la réclame // advertising south africa // CAMPAIGN US // THE DRUM // MSN // THRILLEST // NARCITY // BLOGTO // LA PRESSE PARIS // trend hunter // global news // city news // branding in Asia // marketeris // muse by Clio // ads of the world // strategy magazine // cnn // campaign Asia // imdb // cbc // barstool sports // + more