We created food shaped like the iconic Heinz Keystone in Heinz's first ever logo-less campaign. We let consumers make the connection that Heinz makes burgers, hot dogs, and fries the delicious foods that they are.
rECOGNITION
applied arts advertising winner & cover image, 2021 // EPICA BEST CRAFT WINNER, 2021 // marketing awards shortlist - advertising, 2022
![](https://cdn.myportfolio.com/fcb964b4-0c57-44a5-831b-07f5b13e4dbd/905a87d7-c319-4ed0-bac5-e9a05fc352f2_rw_1920.jpeg?h=e51c6f21b2475feee03f654a6d6be5af)
![](https://cdn.myportfolio.com/fcb964b4-0c57-44a5-831b-07f5b13e4dbd/f7d072bb-9b1a-45c9-a0a0-0d43d597c72c_rw_1920.jpeg?h=d28d2f238470e7d96bfa8e7702b4836d)
![](https://cdn.myportfolio.com/fcb964b4-0c57-44a5-831b-07f5b13e4dbd/5d1eb8e3-c43d-4e32-bd45-99b2aa642630_rw_1920.jpeg?h=ddc23a150b426ceb9e7fce358374b8e2)
![](https://cdn.myportfolio.com/fcb964b4-0c57-44a5-831b-07f5b13e4dbd/380e82cd-1c9a-49df-9b52-65a70b19fbac_rw_1920.jpg?h=01f8c261996021bc173e0a828dfa355d)
![](https://cdn.myportfolio.com/fcb964b4-0c57-44a5-831b-07f5b13e4dbd/a7af318c-4b47-4db1-8934-5fd66e94d110_rw_1920.png?h=e2156e85d492770a50ee69497176d8eb)
![](https://cdn.myportfolio.com/fcb964b4-0c57-44a5-831b-07f5b13e4dbd/cdbbc959-5f93-4901-a14c-819d7215c902_rw_1920.jpg?h=ff60c5993f638fa780852df75874480b)
CCO: Aaron Starkman
ECD: Mike Dubrick
HOA: Joel Holtby
AD + CW: Rachel Leblanc, Ryan Cookish
Strategist: Julian Morgan
Account Director: Kai de Bruyn Kops
Account Manager: Katherine Ly
CGI Artist: Brad Pickard
Producer: Narine Artinian