nike’s mission is to expand human potential. yet, sometimes doing everything is dangerous, especially for 61% of teen girls who struggle to find downtime. nike minus uses the membership model to enhance performance by getting girls to stop at something. 
clio award winner - bronze, 2020 // communication arts winner, 2020 // applied arts winner, 2020
art directors: shirley wang, Rachel leblanc
copywriter: marly dichter

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