nike’s mission is to expand human potential. yet, sometimes doing everything is dangerous, especially for 61% of teen girls who struggle to find downtime. nike minus uses the membership model to enhance performance by getting girls to stop at something.
AWARDS + rECOGNITION
clio award winner - bronze, 2020 // communication arts winner, 2020 // applied arts winner, 2020
![](https://cdn.myportfolio.com/fcb964b4-0c57-44a5-831b-07f5b13e4dbd/9b0defe9-c739-4502-a626-f3bc8a577879_rw_1920.png?h=a78794c033cac6043e9b4d1a70c15a3f)
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![](https://cdn.myportfolio.com/fcb964b4-0c57-44a5-831b-07f5b13e4dbd/6556ecfd-9e00-4226-9754-8a06016242f2_rw_1920.png?h=5938b589eb0f96a7600afb70333c710b)
![](https://cdn.myportfolio.com/fcb964b4-0c57-44a5-831b-07f5b13e4dbd/3d423d06-04bd-4cfe-8faa-d5fa1d70c440_rw_1920.png?h=d139b1939a82c1455c832694334dab6c)
![](https://cdn.myportfolio.com/fcb964b4-0c57-44a5-831b-07f5b13e4dbd/64967c13-11cf-4c44-acb9-4872b6cc1cc5_rw_1920.png?h=db1c0ab3bbba2d3ec2c719476de715a4)
art directors: shirley wang, Rachel leblanc
copywriter: marly dichter