fast fashion is killing our planet, but we’re still buying into it. so to show people the environmental cost they don’t pay for, we used instagram’s buy button to change its price tag.
future lions - shortlist (2019) // applied arts - student winner (2019) // summit creative awards - best of show (2019) // ADCC bronze winner, student advertising (2019) // creative conscious winner, bronze (2020)
art director: Rachel leblanc, lee i
copywriter: marly dichter