the average Canadian has to pay $120 for a single epipen, which is 25x the cost of the thing its protecting against: peanut butter. WE THINK THAT LIFE-SAVING MEDICATION SHOULD COST PEANUTS, SO WE WORKED WITH KRAFT PEANUT BUTTER TO LAUNCH A FUND TO OFFSET THE COST OF EPINEPHRINE TO ANY CANADIAN IN NEED.
recognition
adcc silver award WINNER // CMA AWARD WINNER
CHIEF CREATIVE OFFICER: AARON STARKMAN
executive creative director: MIKE DUBRICK
HEAD OF ART: JOEL HOLTBY
Creative Directors: NATASHA MICHALOWSKA, JAMIE MARCOVITCH, JOEL HOLTBY
Art Directors: Ryan Cookish, Rachel Leblanc
CopyWriter: JAMIE MARCOVITCH
PRODUCER: TERRI WINTER
