The average Canadian has to pay $120 for a single Epipen, which is 25x the cost of the thing it's protecting against: peanut butter. We think that life-saving medication should cost peanuts, so we worked with Kraft Peanut Butter to Launch a fund to offset the cost of Epinephrine to any Canadian in need.
Recognition: ADCC Silver Award Winner // CMA Award Winner
Global CCO: Aaron Starkman
CCO: Mike Dubrick
Head of Art: Joel Holtby
CD: Natasha Michalowska, Jamie Marcovitch, Joel Holtby
AD: Ryan Cookish, Rachel LBblanc
CW: Jamie Marcovitch
Producer: Terrie Winter