WOMEN'S HOCKEY IS MAKING A NAME FOR ITSELF. BUT FOR SOME PLAYERS, THERE'S A PROBLEM THAT STANDS IN THE WAY OF BEING RECOGNIZED: their hair. SO WITH MOLSON, WE reimagined sports sponsorships By intentionally choosing the spot above the numbers, forcing the names to move below, unobstructed by hair.
recognition
SILVER + BRONZE CANNES LION WINNER // 5X CANNES LION SHORTLIST
![](https://cdn.myportfolio.com/fcb964b4-0c57-44a5-831b-07f5b13e4dbd/5dd5583a-b36c-4e41-8fc0-2f36227ee26a_rw_1920.png?h=5b66b3012c3ebb271fe11225315ad28f)
![](https://cdn.myportfolio.com/fcb964b4-0c57-44a5-831b-07f5b13e4dbd/542783b3-82f3-4956-b8f6-555d89310bc4_rw_1920.png?h=c10a2a27121ffebabf2e1fc7042c9fce)
![](https://cdn.myportfolio.com/fcb964b4-0c57-44a5-831b-07f5b13e4dbd/aa016609-dcc4-44f0-b4eb-8633579dcba2_rw_1920.png?h=e14ddcc94a9d1e931863364118fd93c4)
Global CCO: Aaron Starkman
CCO: Mike Dubrick
ECD: Xavier Blais
GCD: Caroline Friesen, Robbie Percy
AD + CW: Rachel Leblanc, Ryan Cookish
Accounts: Shar Khursigara, Jia Cau, Samantha Fabro
PR: Sara Lemmermeyer, Meredith Montgomery, Matt Milne