WOMEN'S HOCKEY IS MAKING A NAME FOR ITSELF. BUT FOR SOME PLAYERS, THERE'S A PROBLEM THAT STANDS IN THE WAY OF BEING RECOGNIZED: their hair. SO WITH MOLSON, WE reimagined sports sponsorships By intentionally choosing the spot above the numbers, forcing the names to move below, unobstructed by hair.
recognition
SILVER + BRONZE CANNES LION WINNER // 5X CANNES LION SHORTLIST // communication arts best of show & integrated Campaign winner
Global CCO: Aaron Starkman
CCO: Mike Dubrick
ECD: Xavier Blais
GCD: Caroline Friesen, Robbie Percy
AD + CW: Rachel Leblanc, Ryan Cookish
Accounts: Shar Khursigara, Jia Cau, Samantha Fabro
PR: Sara Lemmermeyer, Meredith Montgomery, Matt Milne