Women's hockey is making a name for itself. But for some players, there's a problem that stands in the way of being recognized: Their hair. So with Molson, we reimagined sports sponsorships by intentionally choosing the spot above the numbers, forcing the names to move below , becoming unobstructed by their hair.
Recognition: Cannes Silver Lion Winner // 2x Cannes Bronze Lion Winner // 4x Clio Silver Winner // Clio Bronze Winner // Communication Arts Best of show & Integrated Campaign Winner // ADCC Gold Winner // Strategy PR Agency of the Year Campaign WinnerÂ
Global CCO: Aaron Starkman
CCO: Mike Dubrick
ECD: Xavier BlaisÂ
GCD: Caroline Friesen, Robbie Percy
AD: Rachel Leblanc, Ryan Cookish
CW: Rachel Leblanc, Ryan Cookish
Accounts: Shar Khursigara, Jia Cau, Samantha Fabro
PR: Sara Lemmermeyer, Meredith Montgomery, Matt Milne