six lego bricks can be combined in over 915 million ways, which means they can be built to replace a lot of single purpose products. So to speak to a generation of planet savers, we got teens to fight overconsumption by building products instead of buying them.
AWARDS + rECOGNITION
d&ad new blood yellow pencil winner, 2020 // communication arts winner, 2020 // CLIO gold winner, 2021 // WEBBY WINNER, 2021 // creative conscious finalist, 2020 // ONE SHOW ADC MERIT, 2021
A réclame - "un kit de 6 briques pour fabriquer tous les accessoires du quotidien." // 212 advertising - "six brick kit" // marketeris "lego six brick kit: viete, že zo 6 kociek lega vyrobíte takmer všetko?" // e.marketing.fr - "Les 10 idées marketing de la semaine"
art directors: lavina chandwany, Rachel LeBlanc
copywriter: rhea kumar
mentor: mike Dubrick
