having a baby is a huge life change that comes with a huge price tag.and getting targeted ads for products you've already bought doesn't help. so I wanted to use IKEA's targeted ads to repurpose that furniture you already bought for the baby.
AWARDS + rECOGNITION
webby award nominee - student advertising (2020) // summit international awards bronze winner - student work (2020)
mentor: Ian mackenzie