having a baby is a huge life change that comes with a huge price tag.and getting targeted ads for products you've already bought doesn't help. so I wanted to use IKEA's targeted ads to repurpose that furniture you already bought for the baby.
AWARDS + rECOGNITION
webby award nominee - student advertising (2020) // summit international awards bronze winner - student work (2020)
![](https://cdn.myportfolio.com/fcb964b4-0c57-44a5-831b-07f5b13e4dbd/366c0b5a-5f92-4f97-b2c3-30a62f452afb_rw_1920.png?h=dd3c96345d06eea3b08cf06553742fc0)
![](https://cdn.myportfolio.com/fcb964b4-0c57-44a5-831b-07f5b13e4dbd/970a8030-11bb-4ae7-8321-7a8aa670ad38_rw_1920.png?h=ea11d0138f900a0e4234130345d3ecff)
![](https://cdn.myportfolio.com/fcb964b4-0c57-44a5-831b-07f5b13e4dbd/7a241a08-ba9d-4d7a-9a8a-f2ed9090300a_rw_1920.png?h=01a86f218dbebbd10e31c1405e89a877)
![](https://cdn.myportfolio.com/fcb964b4-0c57-44a5-831b-07f5b13e4dbd/aad46cad-945a-436b-858d-c058c22fd47d_rw_1920.png?h=1b3d486d5e86afc611d45d0d98be4c20)
![](https://cdn.myportfolio.com/fcb964b4-0c57-44a5-831b-07f5b13e4dbd/67e7c245-34fe-4f42-802d-a8252fe9c514_rw_1920.png?h=da8edda6361cbc3045d3623f503f14ff)
![](https://cdn.myportfolio.com/fcb964b4-0c57-44a5-831b-07f5b13e4dbd/020a94a6-8646-46ea-b933-e26920d4737e_rw_1920.png?h=0d499f2ebb4bf25fab7d0c47b5352b65)
![](https://cdn.myportfolio.com/fcb964b4-0c57-44a5-831b-07f5b13e4dbd/14f34612-b5d0-4562-8bca-c38bc94e065b_rw_1920.png?h=4ed35229d2d2106dd56956ab760ad048)
mentor: Ian mackenzie