Behind the joyful Colours of Pride there’s decades of fights for inclusion that are still happening right now. So we reimagined the Pride Flag using real bruises and wounds endured in the fight for inclusion by LGBTQ+ activists from around the world.
3X Cannes Lions bronze lion winner // communication arts public service winner // 7x APPLIED ARTS ADVERTISING WINNER // AOY CAMPAIGN OF THE YEAR // EPICA AWARD WINNER IN PUBLIC INTEREST - GENDER EQUITY // Andy award gold winner // CLIOS SILVER WINNER - PUBLIC SERVICE OOH TAKEOVER // CLIOS SILVER WINNER - CAUSE RELATED PR // one show finalist - Collateral Items // 6x APPLIED ARTS DESIGN WINNER // marketing awards 3x bronze & 3x merit winner // 1X adcc silver, 3x adcc bronze
CD: Xavier Blais, Maxime Saute
AD: Maxime Saute, Rachel Leblanc, Ryan Cookish
CW: Xavier Blais, Geoff Baillie
Accounts: Alex Lafebvre + Héloïse Picard
Producer: Alex Butt