Behind the joyful colours of Pride, there are decades of fights for inclusion that are still happening today. To shine a light on this, we reimagined the Pride Flag using real bruises and wounds endured in the fight for inclusion by LGBTQ+ activists from around the world.
Recognition: 3x Cannes Bronze Lion Winner // Communication Arts Public Service Winner // 7x Applied Arts Advertising Winner // Agency of the Year Campaign of the Year Award // EPICA Award Winner in Public Interest - Gender Equity // Andy Gold Winner // Clios Silver Winner - Public Service OOH Takeover // Clios Silver Winner - Cause-related PR // One Show Finalist // 6x Applied Arts Design Winner // 3x Marketing Awards Bronze Winner // ADCC Silver Winner // 3x ADCC Bronze Winner
CD: Xavier Blais, Maxime Saute
AD: Maxime Saute, Rachel LeBlanc, Ryan Cookish
CW: Xavier Blais, Geoff Baillie
Accounts: Alex Lafebvre + Héloïse Picard
Producer: Alex Butt