Decathlon’s mission is to make sports accessible to everyone. So we altered one of the world's most recognizable icons to celebrate the diverse abilities of those represented by it.
recognition
CLIO SPORTS GRAND PRIX WINNER // 2X CLIO SPORTS GOLD, 2X CLIO SPORTS SILVER // d&ad GRAPHITE PENCIL WINNER & SHORTLIST // 2 x CLIOS bronze WINNER // One show pencil bronze & merit winner // 4 x applied arts design winner // MARKETING AWARDS 2 X GOLD WINNER, 2 X SILVER WINNER, 1 X BRONZE WINNER AND 3 X MERIT WINNER // MARKETING AWARDS D&I JURY PICK // COMMUNICATION ARTS WINNER // 2X ADCC SILVER, 1X ADCC BRONZE // ANDY GOLD AWARD // WEBBY AWARD WINNER 2023
CCO: Aaron Starkman
ECD: Mike Dubrick
HOA: Joel Holtby
CD: Xavier Blais, Maxime Saute
AD + CW: Rachel Leblanc, Ryan Cookish
Accounts: Alex Lefebvre
PR: Sara Lemmermeyer, Meredith Montgomery
