Decathlon’s mission is to make sports accessible to everyone. So we altered one of the world's most recognizable icons to celebrate the diverse abilities of those represented by it.
recognition
2 x CLIOS bronze WINNER, 2022 // One show pencil bronze & merit winner, 2022 // 2 x marketing awards shortlist, 2022 // 4 x applied arts design winner // 2 x d&ad shortlist (results tbd), 2022
CCO: Aaron Starkman
ECD: Mike Dubrick
HOA: Joel Holtby
CD: Xavier Blais, Maxime Saute
AD + CW: Rachel Leblanc, Ryan Cookish
Accounts: Alex Lefebvre
PR: Sara Lemmermeyer, Meredith Montgomery
