Decathlon’s mission is to make sports accessible to everyone. So we altered one of the world's most recognizable icons to celebrate the diverse abilities of those represented by it.
recognition
2 x CLIOS bronze WINNER // One show pencil bronze & merit winner // d&ad GRAPHITE PENCIL WINNER & SHORTLIST // 4 x applied arts design winner // MARKETING AWARDS 2 X GOLD WINNER, 2 X SILVER WINNER, 1 X BRONZE WINNER AND 3 X MERIT WINNER // MARKETING AWARDS D&I JURY PICK // COMMUNICATION ARTS WINNER
CCO: Aaron Starkman
ECD: Mike Dubrick
HOA: Joel Holtby
CD: Xavier Blais, Maxime Saute
AD + CW: Rachel Leblanc, Ryan Cookish
Accounts: Alex Lefebvre
PR: Sara Lemmermeyer, Meredith Montgomery
